Real Estate Drone Photography Checklist - What Clients Should Ask Before Hiring
Drone
photography isn't a luxury anymore; it's a game-changer in property marketing.
Whether you're selling a home or a real estate agent helping a client, you know
those spectacular aerial shots stop the scrolling and grab attention.
Not every drone photographer is the same, though. I've seen some work that sells a home in days and some that fail due to blurry images or poor framing. Hiring the right professional can feel overwhelming, but don’t worry! I've created a simple, honest checklist, your friendly guide to hiring a pro who will make your property shine.
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Real Estate Drone Photography Checklist |
Safety and Legality: Top Priorities
Safety comes
first, above cameras and angles. A drone is an aircraft, and commercial drone
work comes with strict rules.
- Do You Have a License and Insurance?
This is the
first question to ask. In the U.S., anyone flying a drone for commercial
purposes, like real estate photography, must have an FAA Part 107 license.
Why it’s important: A licensed pilot understands airspace
restrictions, safety protocols, and weather limits. They know where to fly
legally and safely. An unlicensed operator risks fines or, worse, accidents.
What to ask: "Can you confirm you have a
current FAA Part 107 license?"
Bonus question: "Do you have liability
insurance?" This protects you, the homeowner, and the photographer if
something unexpected happens.
Real-life insight: A client shared that a
"budget" photographer they nearly hired lacked insurance. Imagining a
drone hitting a window or a person, they realized saving money could be risky.
Gear and Skills: The Tools of the Trade
You don’t
need to be a tech expert, but a professional drone photographer should be proud
of their gear and happy to explain it.
1. What Drone and Camera Do You Use?
Not all
drones are equal. You want a photographer with a drone equipped with a
high-quality sensor.
Why it’s important: Drones like DJI’s Mavic 3 or Inspire
series have professional-grade cameras with large sensors. These deliver crisp
photos and stable video, even in light wind or during golden hour (beautiful
light late morning or before dusk).
What to look for: Terms like "1-inch sensor,"
"mechanical shutter" (reduces blur during fast movement), and
"RAW image capture" (better files for editing).
2.
Can I See Your Full Real Estate Portfolio?
A portfolio
speaks volumes. Don’t judge based on one or two stunning shots; review their
entire body of work.
What to focus
on:,
Variety: Do they have experience with
different property types (luxury homes, suburban houses, land, commercial)?
Consistency: Is the quality high across all
projects?
Composition: Do the photos tell the property’s
story? Do they highlight key features like roof condition, pools, large
backyards, or nearby amenities?
Pro tip:
Ask for examples similar to your home. A sprawling ranch requires different shots than a downtown condo.
Shoot Day Process: Setting Expectations
Understanding
the process ensures a smooth shoot and delivers the results you want.
1. How Do You Handle Weather and
Scheduling?
Drone flying
depends entirely on the weather.
Why it’s important: Wind,
rain, or overcast skies can ground a drone or produce subpar results. A
professional monitors the forecast and communicates in advance.
What to ask: "What’s
your rescheduling policy if the weather isn’t right?" A good photographer
offers scheduling flexibility.
2. How Can I Prepare the Property?
Drones capture
everything, just like traditional ground photography.
Pro tips from
a pro:,
Declutter the yard: Remove garden hoses, kids’ toys, and
trash bins.
Parking: Clear cars from the driveway and
street in front of the house.
Pool: Clean the pool and remove the cover
(unless it’s winter).
Windows: Clean windows thoroughly, drones
capture low angles, and dirty windows stand out in high-resolution images.
Deliverables: Know What You’re Getting
Misunderstandings
often arise around deliverables. Get everything in writing to avoid surprises.
1. What’s Included in the Package?
The term
"drone photos" can mean different things, so be specific.
Key questions,
- "How many final, edited images will I
get?"
- "Do you offer video? Is it a separate
add-on?" (Aerial video tours are powerful marketing tools.)
- "What’s the turnaround time?"
- "How will you deliver the files?" (You
want high-resolution JPEGs usable across platforms.)
2. Do You Offer Virtual Tours or Other
Marketing Materials?
Top-tier
drone photographers often provide bundled services or work with partners.
Why it’s important: Combining aerial photography,
interior photography, and virtual tours (like Matterport) creates a cohesive
marketing package and may reduce costs compared to hiring separate vendors.
Pricing: Understand the Value
Price
matters, but the value of professional drone photography justifies the
investment.
- Can You Provide a
Detailed Quote?
A transparent
quote reflects a professional business.
What it should include: A breakdown of shoot costs, number of
images, travel fees, and add-ons like video. There should be no surprise fees
later.
A little encouragement: It’s tempting to choose a cheap
quote, but drone photography is an investment, not a cost. Professional aerial
imagery can make buyers click your listing over others, showcasing your
property’s value and potentially reducing market time by days or even half.
Ready to Hire Your Drone Photographer?
You now have
the perfect checklist to find an exceptional real estate drone photographer.
You’re not just hiring someone with a gadget, you’re partnering with a skilled
artist, licensed pilot, and marketing expert.
Asking these
questions ensures peace of mind. You’ll know you’ve hired a true professional
who will showcase your property beautifully, helping sell your home quickly and
at the best price.
Next Steps for Stunning Aerial Shots
Start
searching for local photographers and review their portfolios. Don’t hesitate
to ask the questions from this checklist, great photographers will happily
answer them. Good luck, and here’s to capturing those stunning, sky-high shots
that sell your home.
Editorial note: This article was prepared by the DroneInsuranceUSA editorial team using official FAA guidance, insurer resources, and industry FAQs. We update the content regularly to reflect changes in drone regulations and best practices.
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